Foreign tourists matter to Vietnam tourism
In 2022, Vietnam’s tourism raked in a cool $19.96 billion, with international visitors contributing $3.8 billion—19% of that pie. And here’s a fun fact: while domestic tourists outnumbered their international counterparts by 27.6 times, the money spent by those coming from abroad was in a league of its own. An international tourist would casually drop $1,038 on their Vietnamese adventure, nearly 7 times the spend of a local tourist.
It’s like comparing a gourmet coffee aficionado to someone who’s happy with a simple cup of joe. In the years leading up to the pandemic, despite domestic tourists outnumbering international ones by up to 7 times, the latter group’s spending was 1.4 to 1.6 times higher. Their spending spree didn’t stop at shopping; a day in Vietnam for them cost about $132, triple what locals would spend.
The bigger picture
Let’s zoom out a bit. The global perspective places Vietnam in a sweet spot for natural and cultural tourism, thanks to its rich heritage and stunning landscapes. Reports suggest that travelers are drawn to Vietnam for its cultural diversity, natural wonders, and delectable cuisine, boosting its rankings in the World Economic Forum’s Travel & Tourism Development Index.
But it’s not just about enjoying the scenic views and tasty dishes. International visitors significantly boost Vietnam’s GDP, contributing to trade, investment, and aviation. They’re like walking billboards, showcasing Vietnam’s charm to the world, strengthening international bonds, and potentially raising Vietnam’s profile on the global tourism map.
Despite these glowing attributes, there’s a catch. Vietnam, bustling with potential, hasn’t fully tapped into the lucrative well of international tourism, trailing behind other Southeast Asian nations in visitor numbers and revenue. The government’s stepping up, though, easing visa policies and extending stays to lure more globe-trotters. It’s a game of attraction, and Vietnam’s doubling down on unique, market-specific tourism products to keep visitors enchanted and spending.
In the end, it’s about more than just numbers. It’s about stories, experiences, and the magic of discovery. As Vietnam sails into the post-pandemic world, it’s not just about opening doors wider but making sure that once visitors step in, they never want to leave. With plans to boost air access, enhance visitor experiences, and invest in sustainable tourism, Vietnam’s poised to not just recover but soar higher in the tourism game. And who knows? With a little push in the right direction, those flight prices might just take a favorable turn, making Vietnam an irresistible escape for wanderlust souls across the globe.
The top countries to visit Vietnam in Q1/2024
In the vibrant tourism scene of Vietnam, South Korea and China have emerged as the frontrunners, sending waves of visitors that have significantly surpassed previous years’ figures. South Korea leads the charge with an impressive turnout, while China’s numbers, though impressive, are still catching up to their pre-pandemic glory. The narrative extends beyond these giants, with Japan, Taiwan, Malaysia, and other nations contributing to a bustling international presence.
Air travel has soared as the preferred mode of entry, echoing the broader recovery fueled by visa policies and promotional drives. Yet, the quest for growth beckons, highlighting the need for unique experiences to captivate and retain the global wanderlust.
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