Vietnam Plans a 500-Square-Metre Pavilion at ITB Berlin 2027

Vietnam plans a 500-square-metre tourism pavilion at ITB Berlin in March 2027 to showcase destinations, products and APEC Year 2027.

Vietnam plans an expected 500-square-metre national tourism pavilion at ITB Berlin 2027, scheduled for March 16–18 in Germany. The Vietnam National Authority of Tourism will lead the country’s participation, showcasing destinations, tourism products and policies. This is a trade-promotion plan, not an announcement of a new visitor service or travel route.

A national booth planned for Hall 26

The Ministry of Culture, Sports and Tourism says the shared Vietnam pavilion is expected to cover 500 square metres in a central position in Hall 26. Planned activities include press briefings, business networking, Vietnamese food showcases and promotion of APEC Year 2027, which Vietnam will host.

The authority is inviting provincial tourism departments, promotion centres and businesses to join the stand. Its stated aim is to connect Vietnamese destinations and suppliers with travel companies, airlines, distribution platforms and international media, including partners in Europe.

What the plan means for travelers

The announcement is about tourism businesses meeting buyers, rather than a public festival or an itinerary change. For travelers, the possible effect is indirect: broader promotion and new trade links may help Vietnamese products reach more overseas markets. The notice does not name participating companies or announce new flights, bookable tours or public visitor arrangements.

The 500-square-metre footprint and Hall 26 location remain planned. ITB Berlin is set for March 16–18, 2027; further participation details depend on the registration process.