Survey Finds Rising Demand for Non-Alcoholic Drinks in Vietnam

A Vietnam survey reports growing demand for low- and non-alcoholic drinks, alongside changes in juice, spirits, wine and beer sales.

A Marriott International report released on October 6 says 41% of restaurants and bars surveyed in Vietnam reported rising demand for non- or low-alcohol drinks. That is a survey result, not a count of all venues or a promise that every restaurant has a dedicated alcohol-free menu.

The same Vietnam survey found 43% of establishments reported higher sales of fruit juices and smoothies. It also found that 28% reported a decline in high-end spirits and cocktail sales; the corresponding figures were 21% for wine and 3% for beer. These percentages describe establishments reporting a change, not the size of each sales increase or decline.

At Akuna in Ho Chi Minh City, beverage manager Travis Nguyen said four in ten guests choose non-alcoholic pairings for tasting-menu courses, and that the number has risen since the restaurant opened in 2023. This is one restaurant’s experience, separate from the wider survey.

The report draws on chefs, culinary experts and hoteliers at 284 Marriott hotels and resorts across 20 Asia-Pacific countries and territories, excluding China. Across that regional group, 42% reported increased non-alcoholic drink sales and 56% were developing dedicated non-alcoholic menus; those are regional, not Vietnam-only figures.

The findings point to a growing place for low- and no-alcohol choices in the surveyed dining market, but they do not identify which individual venues offer them. The report is about changing demand and menus, not a directory of available options.