Vietnam Tourism Roadshow in Amsterdam Builds Dutch Travel Partnerships
A Vietnam roadshow in Amsterdam paired cultural promotion with a Vietnam Airlines–Fox Reizen MoU and highlighted direct Hanoi–Amsterdam air links.
A Vietnam Tourism Roadshow in Amsterdam on October 14 paired cultural promotion with business networking. Vietnam Airlines and Dutch travel company Fox Reizen signed a memorandum of understanding to expand tourism markets between the two countries, develop products for each market and coordinate joint marketing.
The programme presented Vietnamese destinations alongside an áo dài collection by designer Vu Viet Ha and north-western highland music performed by Mong artist Ly Minh Cuong. It was organised through cooperation involving the Vietnam National Authority of Tourism, Vietnam Airlines, the Vietnamese Embassy in the Netherlands and aviation and tourism partners.
The report also describes Vietnam Airlines’ direct Hanoi–Amsterdam service, inaugurated on June 16, 2026, with three round-trip flights a week on Airbus A350 aircraft. It says Vietnam welcomed nearly 80,000 visitors from the Netherlands in the first nine months of 2026, up 16.5% year on year.
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