Hoi An Ticket Sales Fall 20% in Early October as Year-End Bookings Rise
Hoi An sightseeing ticket sales fell about 20% during October 1–20, while operators reported stronger bookings for November and December.
Sightseeing ticket sales for Hoi An Ancient Town were about 20% lower year on year between October 1 and 20, 2026. Local tourism businesses nevertheless report stronger bookings for the final months of the year.
Hoi An DMC director Nguyen Trong Tuan expects November and December tour bookings to exceed last year’s levels. Visit Indochina director Nguyen Son Thuy and La Siesta Hoi An general manager Vuong Dinh Manh also described a sharp increase in year-end reservations. These are operators’ reports and expectations, rather than completed visitor totals.
Businesses linked the recent slowdown partly to flood concerns and itineraries that omitted Hoi An. Da Nang’s tourism authorities have asked the Tourism Promotion Center to arrange events in the ancient town to encourage demand.
The new ticket figures and booking outlook add detail to the earlier official explanation of Hoi An’s seasonal visitor lull.
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